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Bio

Ron Schmidt, Managing Director of Rosswood Communications, Inc., is a corporate communications manager with 20 years of experience at technology startups, small public companies, and Fortune 100 firms. He has worked with networking, storage, information security, medical devices, PC peripherals, and green technologies on a variety of communications initiatives.

Schmidt helps organizations reach their goals by packaging and delivering communications that engages customers, employees and partners. At Brocade Communications, he launched a series of newsletters, videos, contests, community sites, and fitness challenges. During that time, the company was named a Fortune 100 “Best Companies to Work For” twice.

His past and present public relations clients include Hewlett-Packard, Cisco Systems, Guidant, Secure Computing, Hitachi GST, BNIM Architects, Rumsey Engineers, and ChandaHome. Prior to launching Rosswood Communications, Schmidt was Employee Communication Manager at Brocade Communications. He has held account management positions at Cunningham Communication and Neale-May & Partners. He also wrote 50 end user guides for SonicWall, Dantz, Macromedia, La Cie, Farallon Computing, and SuperMac.

Ron holds a BA in Psychology from the University of California, Berkeley. He is the recipient of the STC Technical Communications Award and the IABC Leadership Development Award. He is a LEED Accredited Professional and past president of Silicon Valley IABC.

Accolades and Affiliations

  • Leadership in Energy and Environmental Design (LEED) Accredited Professional, U.S. Green Building Council
  • Past president of the International Association of Business Communicators, Silicon Valley Chapter
  • Leadership Development Merit Award, IABC 2007 Chapter Management Awards
  • Society for Technical Communications Merit Award
  • Past speaking engagements include MacWorld, Co-op America Green Business Conference, San Jose State University and Santa Clara University
  • Co-led Social Media Crash Course with High Tech Connect

Content Development

  • PowerPoint Presentations
    • Created deck to explain Cisco Capital’s business and key messages to employees
    • Edited decks used for press tours and briefings by CEOs and executives at Cisco, Secure Computing and Ramp Networks
    • Created deck “7 Steps for Building and Managing an Executive Reputation,” which is posted on SlideShare
    • Press Documents
      • Wrote 100+ press releases for Cisco, Guidant, Hitachi, Secure Computing, Ramp Networks, Hewlett Packard, and other organizations
      • Wrote PR plans for Hewlett Packard, Hitachi Global Storage Technologies, Ramp Networks, Secure Computing, TollBridge Technologies, and green businesses
      • Extensive portfolio of reports, press pitches, bios, backgrounders, Q&As, messaging documents, etc.
    • Developmental Editing
      • Managed and edited content for News@Cisco website, including feature articles, podcasts, videos, executive Q&As to promote product launches, company initiatives and relevant technology trends
      • Edited and produced customer video testimonials and executive interviews for Guidant
      • Edited IDC white papers while consulting with Cisco Capital
    • Web Copywriting
      • Wrote copy and redesigned intranet site for Guidant’s diversity and inclusion policies, programs and resources
    • Blog Development and Writing
    • Newsletters
      • Wrote feature articles and executive profiles for Guidant employee newsletter
      • Developed newsletter content for La Cie
    • Data Sheets
      • Created data sheets for PC peripherals for La Cie
    • User Guides
      • Wrote more than 50 end user guides for hardware and software products for Dantz, Macromedia, Farallon, SonicWall, SuperMac and La Cie
      • Wrote/edited release notes, online help, quick start guides for hardware and software
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