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Consulting

Rosswood Communications provides a range of cost-effective strategic communications services to Fortune 500 and private technology companies, as well as green businesses. Past and present clients include Cisco, Guidant, Hitachi Global Storage, Secure Computing, BNIM Architects and Rumsey Engineers.

Corporate Brand Building  Services
My 20-year career has centered around building technology brands. I am fortunate to name some of Silicon Valley’s most innovative companies as past clients or employers, including Cisco, Secure Computing, Macromedia, Farallon Computing and Dantz. Along with my passion for complex technologies, I bring strong communications and project management skills to the services I offer technology clients, including

  • Building a company’s presence on LinkedIn, Facebook and other social networks to develop community
  • Creating and maintaining corporate blogs that engage targeted audiences
  • Creating and distributing  social media releases that attract interest and conversation
  • Managing and distributing podcasts, photos, videos and other multimedia content on social media sites
  • Traditional public relations strategy and execution
  • Integrated communications planning

Executive Social Media Visibility Services
I enjoy working 1:1 with executives, managers and other ambitious career professionals to help them articulate their strengths and raise their visibility online. The services I offer them include

  • Overcoming fears around being authentic and transparent online
  • Building a personal/professional brand and presence on LinkedIn, Facebook and other social networks
  • Creating a professional blog that interact with customers and positions you as an expert in your field
  • Engaging in key conversations on Twitter and building your following
  • Sharing articles and ideas with your target audience in real time
  • Creating a consistent personal/professional brand across all social media vehicles

Recommendations

Ron is a results-oriented public relations practitioner who is energetic, enthusiastic and personable in his dealings with colleagues and clients. He successfully backfilled one of my PR direct reports for several months. During that time, he drove the PR effort of a high-profile product launch that included an important customer testimonial. He also spearheaded the PR around an important Hitachi GST community relations initiative, scoring significant coverage in print and electronic media from San Jose to San Francisco. Ron also benefits from having an insatiable curiosity to continue to learn and master the communications function and its best practices.
Kevin Kimball
Former Vice President, Corporate Communications Hitachi Global Storage Technologies

I’ve had the pleasure of collaborating with Ron in several capacities: developing a cover story for one of his clients, BNIM; developing feature stories for Cisco; and as fellow board members of the Silicon Valley IABC. He attunes himself keenly to his clients’ strategic communications needs and works diligently for their benefit. I’ve met few people with as much enthusiasm and passion for their work as Ron; he is wonderful to work with – both because of that enthusiasm and for the high quality and integrity of his work.

Jenny Carless
Writer and Editor, JennyCarless.com

When I was asked to take care of PR, we contracted with Ron to design and implement a multi-faceted PR program. Ron got to know us and framed the ideal program to support our goals. He is a strategic communications professional and a pleasure to work with.
Cathy (Milford) Cromley

Former Director of Marketing at Secure Computing

farallon logo

Ron is a super talent, an energetic, can-do productivity monster. Ron may be the perfect technical communicator; he relentlessly learns the arcane details of whatever he’s going to communicate about, but never loses his “outsiderness”, his ability to empathize with the reader/listener and present the info or message in a way they’ll understand. Further, Ron is just plan *smart*. He gets it, from techno-arcana to shaded marketing concepts. He one of the all-time greats I’ve been privileged to work with.

Jeff Angus
Former Director, Marketing Operations, Farallon

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