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Clients

Rosswood Communications has conducted a broad range of strategic communications programs in a variety of technologies and services, including telecommunications, network management, storage, data access, network security, and engineering and architecture. We also devote a portion of our time to non-profit organizations.  Past and present clients include:

Cisco Capital is the leasing and financing subsidiary of Cisco Systems, Inc., the worldwide leader in networking. Rosswood Communications was hired to work with  business, IT trade and channel publications to secure press coverage for Capital financing programs and company milestones. Rosswood developed the organization’s first comprehensive PR plan and works closely with team members in all of Cisco’s worldwide theatres. Rosswood is also responsible for industry analyst relations and messaging platform development for Cisco Capital.

BNIM Architects is mid-sized multidisciplinary architectural firm specializing in sustainable design. Rosswood Communications has handled public relations for BNIM since 2004 and has been instrumental in raising the firm’s profile from regional to national. As a result of press releases and media relations, the firm has been covered in the New York Times, BusinessWeek, Washington Post, The Today Show, Architectural Record, Metropolis, Interiors, Environmental Design+Construction and many other print, online and broadcast outlets. Rosswood has also created messaging, bylined articles, web content and brochures for the firm.

Guidant, a medical technology company that designs and manufactures pacemakers, implantable defibrillators, stents, and other cardiovascular devices, hired Rosswood Communications to complete a variety of internal and external communications projects. Rosswood wrote press releases, arranged press briefings, interviewed customers, edited videos, wrote newsletter articles and designed a comprehensive diversity website. Guidant was acquired by Boston Scientific in 2006.

Hitachi Global Storage Technologies, one of the world’s largest manufacturer of hard disk drives, asked Rosswood Communications to work with the worldwide public relations department to write launch plans, create press releases and conduct media relations. As a result, Rosswood generated excellent press coverage, including ten stories for a mobile hard drive partner launch with Dell. Rosswood also did a local media campaign for a Hitachi-sponsored charitable event, and received print and broadcast coverage in four prominent local media outlets.

Secure Computing, which was acquired by McAffee, develops security products that create a trusted environment for organizations both inside and outside their network. Secure tapped Rosswood Communications to give structure and direction to their internal PR department, and raise the company’s visibility. Rosswood developed a comprehensive strategic communications plan, conducted multiple team planning offsites, developed product launch plans, conducted an East Coast product launch press tour, organized a company positioning offsite, and wrote press releases, backgrounders and other press materials.

TollBridge Technology, a developer of voice-over-broadband solutions, needed to reposition itself in the emerging digital cable telephony market. Rosswood developed a strategic communications plan to reach the influencers in this market and conducted a press tour to launch a new suite of cable telephony products. Rosswood also managed the awards, editorial and reviews programs, speaker’s bureau, and industry analyst outreach for TollBridge.

Hewlett-Packard Company is a leading global provider of products, technologies, solutions and services to both consumers and business. Rosswood’s founder Ronald Schmidt developed PR plans and press releases for the successful launch of the HP 9000 N-Class Enterprise Server, a midrange computing platform aimed at the data warehousing and technical markets. He also pitched VerSecure, HP’s encryption-on-a-chip technology, to press and analysts.

Attachmate Corporation is a privately held, worldwide supplier of host data and business-logic access and management solutions for Fortune 500 and Global 2000 enterprises. Rosswood’s founder secured feature articles and news coverage for Attachmate, and conducted four press tours spanning the East Coast, West Coast and Canada.

Entrust (Nasdaq: ENTU) provides solutions for managing digital identities and information security across a wide variety of applications, platforms and environments. Rosswood’s founder conducted a press tour with Entrust’s CEO prior to the company’s successful IPO, and pitched news and feature articles for the company.

Blueline/Online, which was acquired by Citadon, Inc., was one of the first Internet-based project management services aimed at architecture, engineering and construction industries. Rosswood’s founder developed press materials and conducted West Coast and East Coast press tours to launch ProjectNet, resulting in coverage in business and trade publications, including a cover story in CIO Magazine.

Rumsey Engineers designs innovative HVAC system solutions for the most demanding installations, including green buildings and critical clean room environments. Rosswood Communications developed a strategic communications program to put Rumsey’s name prominently in front of its target customers. Rosswood has secured numerous feature articles in trade magazines, local and national awards, a regular column in an environmental building magazine, news articles, and local speaking engagements.

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